There are some SEO Best Practices to consider when optimizing your business page. Not using these can be a deal breaker in profitability. These simple Facebook optimization steps are FREE and can increase profits significantly.
Settling the question of Social Media and Business
Should my marketing strategy include Social Media? Without a doubt yes and a thousand times yes! Believe it or not many businesses are still contemplating this question. Marketing can easily eat up a large portion of your business budget. The good news is Social media Marketing done well, doesn’t have to be expensive. These simple steps are FREE and can increase profits significantly.
There are some SEO Best Practices to consider when optimizing your business page. Not using these can be a deal breaker in profitability. Having well-built social media pages is directly linked to your ranking on searches like Google, yahoo, etc.…. You can find a lot of “information”, read rumors, on how to optimize your Facebook business page all over the internet, we are here to make this a simple one stop shop for leveraging your Facebook business page.
Here are some great basics for optimization
1.Choose Carefully!
The right name is essential in for optimization. Once you choose you can’t go back, it is forever. The very first word of your Facebook page title is the most significant word to the gods of Google.
Do not use generic keywords. These are superfluous and ineffective making it very spammy looking to folks. Spam-looking is off putting, and people will not engage. It is the 7th level of hell for Businesses. Get a brand-able name with personality, representing your business and its values as well. This is pretty much the point of your Facebook business page, right? Let people know who you are and brand yourself more accurately through social media.
2.Vanity License Plate or Vanity URL
This is not for the rich and famous! You do not have to settle, and you never should, for the URL which Facebook auto generates for you. It is simple and quick to personalize your address and ensure it represents your brand identity. Note: It should be unique and easy to remember. If your brand name isn’t available, try matching it to your Instagram tag or your key product. Always keep your brand in the forefront of your mind during this, don’t get cute. While Facebook.com/ Zoey’sPandaFantasy/ is cute, unless Zoey is selling Panda products exclusively, she might want to consider her actual store name Zoey’s Treasures. Attaching directly to your brand and making it personal also makes it easier to find you in Facebook search and online search engines.
There are two places to find and edit the URL. About Section and directly beneath your Avatar.
3. Profile-Use It
It seems like this is a no-brainer, but really, you need to fill it ALL in, not just your logo and web address. Your bio, cover photo, avatar (logo) and profile must be completed for this marketing thing to work! By completing your profile, you let your prospective clients know you are professional, you finish what you start, and you are engaged ion this social media platform. Consistency across platforms is key. While we know there is a bit of a difference between age of users across platforms, consistency should still be aimed for. Specifically, your avatars should match across Instagram, Facebook, LinkedIn and Twitter. All Facebook cover photos should be 851x315 pixels.
Use the same tone and writing style across platforms as well. If you are using a fun, quirky banter on one, keep it throughout.
Don’t Forget! Phone number and address of your location!
4.Who are You? We want to know!
The About Us section is a hot stop for users. Make sure you give this special attention. Simply by looking for your business on Facebook your future customer is telling you they want to know more about your business. They want to know where to find you on the street, what services or products your selling, hours your open, how to reach you. Give as much information here as possible to help your customer find you easily.
This is also the best place to describe your business, product and services you offer. Choosing the correct categories will help your customers find you.
Don’t Forget: Always add the link to your website or landing page within the About and Company Overview. This will improve your “findability”.
5. Keywords are…Key
Using keywords as an optimization is, well, key, even in social media. Placing these in the right spots is as important as the keywords themselves. The URL, page title and “About” sections are the most visible on the front page and always appear in search results.
Don’t Forget: Don’t overuse keywords. Stick to a top 5-7 and mention them naturally and in context with the content.
6. Tell Your Story
The New Story Feature is huge on Facebook. The Story Feature, really draws the searching client in. Since the launch of Stories, the creation and consumption is up 842 %. That is in just 3 years! Facebook says, story sharing will surpass feeds in 2019.
It works like Snapchat stories in some ways. After 24 hours the story disappears. You can share photos, videos and write a story to go along with. People respond to these stories in messenger. Meaning, any who responds to a great story has opened up a channel of communication with you. The customer contacted you. Think about that for a second. No liking or commenting, they contact you….
7. How you word your posts matters!
What you say matters and HOW you say it. We’ve heard that for years. Facebook made it real. The first 18 characters (not words, characters) of each and everyone of your Facebook posts are the meta title and meta description in SERPs.
Break It Down: Anytime you share, post, upload a photo on Facebook USE the description!
8. Call to Action
Call to action buttons for Facebook Pages are a must use. These call to action buttons makes it easy for the user to interact with you on your page. It is quick and easy to choose the correct button for your business and even change it should you desire to do so. The full list includes 5 types of actions:
• Book with you
• Contact you
• Learn More about your business
• Shop Now – e-commerce store
• Download App or Play Game
Keep Checking Back with Facebook!
Facebook is constantly updating, adding and changing their tools. They are always striving to help you get more engagement, so it is in your interest to stay up to date with them.
Comments