Why you Should be Using Instagram
for Your Business
Instagram, from the beginning has provided a highly visible marketing space for businesses. This platform is proving daily how powerful it is as a marketing tool for businesses. Instagram has the potential for being an incredible platform for awareness for your brand, drive website traffic and grow your sales. If you define profitability by the above terms, then Instagram is the place for your business.
Are you looking to expand your presence and the visibility of your products? For those businesses not on Instagram yet, I believe your competitors are saying “Thank You”. Do you still need convincing? Take a look at our list below to see why Instagram is continuously benefiting businesses, stay at home moms and celebrities.
1 Billion Users
Instagram has over 1 billion users on the platform, this makes it the place where many businesses have decided to build a presence. In fact, more than 71% of businesses in the United States are using Instagram. Furthermore, 70% of hashtags on this platform are branded.
"This user is showing many businesses being followed just in this screen shot alone."
Mobile Shopping on the Rise
People who shop from their mobile device regularly is growing on a daily basis. This creates a huge opportunity for sales growth on Instagram. 72% of Instagram users have bought a product they saw on Instagram. That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well.
Due to Instgram ever evolving and placing a greater emphasis on making money through product placement, they have introduced a new program. Shoppable posts allow businesses to add tags to the products in their photos with links that include a product description, price and the ability to "shop now," this leads the user to your online store.
Your Competitors are on Instagram
90% of the top 100 brands are on Instagram. This means your competitors are on Instagram too. Your competitors and other businesses spent 7 Billion on Instagram Ads last year. This may explain their sales… Believe it or not, consumers want to interact with brands on social media. We know that 80% of Instagram accounts follow at least one business profile.
Cost Effective Brand Ambassadors
“We can’t afford celebrity endorsements, we are too small!” If this is what you are thinking, stop. Social Media isn’t quite like other market places. Influencers are Social Media’s “Brand Ambassadors”. What is an “Influencer” you ask? Influencers are online personalities/celebrities who often will promote a brand or product and take it into the mainstream. These can cost anywhere from $8.00 to $8,000 and more per post.
A knowledgeable Influencer can rocket your company’s sales through increased return on investment and access to audiences that you wouldn't normally reach. If you use a well-known influencer or even slightly well-known influencer, then they can spread word of your company or product to Millions of followers with just a few posts.
24 Hour Access to Your Customers
90 percent of time spent on mobile is spent on apps, this an opportunity for your company to take advantage of this and make your posts/products/brand accessible to viewers wherever they go via Instagram. You also have the opportunity to engage with them continually. People like to tell you what they think, give their opinion, particularly if they like something. Instagram is THE platform for users to like, comment on and share their favorite things. The visibility of your company rises, the more likes and comments you get.
Want to know how to get more likes and comments? Check out our article on Engagement and Visibility.
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